Your competition isn’t killing you. Neither is the economy. Your technology is.
Or should I say, your under-utilization or incorrect implementation of technology is destroying you and your business. Whether you’re sticking to antiquated protocols in the industrial sector while robotic developments replace you and the service you’re providing, or you’re pounding the pavement in the most traditional way possible attempting to sell your product. Knocking doors. Putting a handshake on someone here and there. Passing out business cards. Mailing birthday cards to previous customers and making nominal phone calls that result in you leaving abandoned voicemails on an answering machine that no one plans on checking. You’d be doing everything right if technology was about ten years behind where it actually is.
Econfuture says, “Technology is killing jobs for skilled, college educated workers.” I say technology is doing what it always has: weeding out anything that competes with old standards. Technology is only killing your job if you’re competing with technology instead of using it as an extension of yourself. Instead of wielding it like a weapon.
Hell, even Yahoo News fear-mongers the web with posts like these. “The jobs that are going away aren’t coming back,” says Andrew McAfee, principal research scientist at the Center for Digital Business at the Massachusetts Institute of Technology and co-author of “Race Against the Machine.”
They’re right about something. What can be automated is being automated. What can be made more efficient is being made so. This has always been since the invention of the wheel, however, and is not the recent development these media outlets are leading people to believe. The middle class isn’t disappearing. People are just being forced to reconsider what they invest their time in.
All fear-mongering rebuke aside…
We live in an age where you can let the rapid acceleration of technological growth overwhelm you and fight a losing battle to compete with it, or you can dominate it. From every angle, in every way, and use it to propel your endeavors in life to higher heights than have ever been possible in the history of the human race.
I know what my decision is.