Don’t Compete With Technology, Dominate It



Your competition isn’t killing you. Neither is the economy. Your technology is. 

Or should I say, your under-utilization or incorrect implementation of technology is destroying you and your business. Whether you’re sticking to antiquated protocols in the industrial sector while robotic developments replace you and the service you’re providing, or you’re pounding the pavement in the most traditional way possible attempting to sell your product. Knocking doors. Putting a handshake on someone here and there. Passing out business cards. Mailing birthday cards to previous customers and making nominal phone calls that result in you leaving abandoned voicemails on an answering machine that no one plans on checking. You’d be doing everything right if technology was about ten years behind where it actually is.

Econfuture says, “Technology is killing jobs for skilled, college educated workers.” I say technology is doing what it always has: weeding out anything that competes with old standards. Technology is only killing your job if you’re competing with technology instead of using it as an extension of yourself. Instead of wielding it like a weapon.

Hell, even Yahoo News fear-mongers the web with posts like these. “The jobs that are going away aren’t coming back,” says Andrew McAfee, principal research scientist at the Center for Digital Business at the Massachusetts Institute of Technology and co-author of “Race Against the Machine.”

They’re right about something. What can be automated is being automated. What can be made more efficient is being made so. This has always been since the invention of the wheel, however, and is not the recent development these media outlets are leading people to believe. The middle class isn’t disappearing. People are just being forced to reconsider what they invest their time in.

All fear-mongering rebuke aside…


We live in an age where you can let the rapid acceleration of technological growth overwhelm you and fight a losing battle to compete with it, or you can dominate it. From every angle, in every way, and use it to propel your endeavors in life to higher heights than have ever been possible in the history of the human race.

I know what my decision is.


15 thoughts on “Don’t Compete With Technology, Dominate It

  1. Thank you, Mr. Luttrell for liking my post, “Compare and Compete” and for following my blog! Hope my post gave you a realization because that is one of my goals as I created my website. Thank you! Continue visiting my page! All the best!!

  2. Thought-provoking post!

    I like what you wrote about using technology as a weapon and not competing with it. There really are some aspects of technology that makes it better than what one human being can do.

    • Glad you enjoyed it, Adrian! Technology has truly been an extension of ourselves since the invention of the wheel, fire and all the way up to nuclear technology. Like any other tool, how you use the tool will determine the outcome.

      There’s always debate when emerging technologies start changing things. People will blame the technology for any perceived negative outcomes from the technology, when in reality, the negative outcome comes directly through the humans who manifest it. Technology is just the vehicle used to carry out our actions on a broader scale than with our own hands and feet. This applies to everything from cellphones to guns, nuclear fusion to biotechnology.

  3. This is a great post! Thank you for sharing your insight and thanks for following my blog! Most my posts are for my communications class at Ohio State University. My professor would love reading your posts!

    • Hey, glad you enjoyed this post! Feel free to share anything you find interesting with anyone you like. I’ll do the same with yours, for sure!

    • The beauty of technology is that even if you’re currently technologically impaired, it’s not a physical attribute that you’re either born with or without. It’s a learned ability. Some people have had the chance to adapt and learn it at an early age, becoming proficient sooner rather than later. Some didn’t become technologically proficient until they were adults. Both cases are perfectly fine.

      It’s never too late to learn anything. To be able to wield technology as an extension of yourself, you’ll have to attain a mastery over it. Like mastering any craft it will take time, a whole lot of effort, and will absolutely be worth the struggle. The key to mastery is to chunk it down into manageable goals. Feeding the momentum to build towards future mastery.

      Jim Rohn has famously said, “Believe in yourself. There isn’t a skill you can’t learn; there isn’t a discipline you can’t try; there isn’t a class you can’t take; there isn’t a book you couldn’t read.”

      Jim Rohn was a very smart man. Anyone and everyone can become masters of technology, because the current masters of it started out in the same position we all did: with a total absence of it.

      • Thank you, Mr. Luttrell for liking my post, “Compare and Compete” and for following my blog! Hope my post gave you a realization because that is one of my goals as I created my website. Thank you! Continue visiting my page! All the best!!

  4. I just love it! Specially I should share this article with my old relatives who have been hating technology throughout the course. We shouldn’t compete it, well said.

  5. Good article, again I learned something. The title may become my “Daily Words” as I learn to use technology to get the results I want. Thanks!

    • Fantastic! Thrilled that you enjoyed it and found it useful. I appreciate you coming by and taking the time to read and comment. Thank you for that!

  6. Pingback: Don’t Compete With Technology, Dominate It | CodeAce | Questions & Solutions

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