Without creating a killer ethos through branding, your technology efforts will be lacking. Rick’s got fantastic insights into this very subject.
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Definition of “Branding”: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products
I had a short Twitter conversation the other day with Ryan Nolan about social media use by PGA Golf Professionals in terms of increasing awareness about what they do, what programs they have for coaching and how they use social media. The quick exchange skewed towards email lists and software programs. I was trying to ask a question about how PGA Members might actively engage different golfer demographic groups using social media. Instead, Ryan engaged me with talking about the acquisition of email lists and distribution.
That got me thinking about what I do each day and how my activities tie into any business. I partner with people to help grow their personal and facility specific brands, fostering a “trusted advisor” philosophy. Yes, the end goal is…
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