Mobilize Or Die Trying

It’s no secret that when it comes to marketing, we have got to provide consumers with ways to spread our business using their preferred methods of communication. Circa 2009, the breakdown of preferred methods of communication discovered by a Success Magazine readership survey looked like this: Text Messaging 3% Social Media 5% Phone 13% Face-to-Face 39% Email 40% Remember, this…

Don’t Compete With Technology, Dominate It

  Your competition isn’t killing you. Neither is the economy. Your technology is.  Or should I say, your under-utilization or incorrect implementation of technology is destroying you and your business. Whether you’re sticking to antiquated protocols in the industrial sector while robotic developments replace you and the service you’re providing, or you’re pounding the pavement…

The 5 Secrets To Craigslist Dominance

At first glance, Craigslist is a fairly simple tool requiring basic protocols. It’s like the Dollar Stretcher for the entire country, where anyone can slap up an ad for just about any product or service. You create a single account, post an ad in your specific region with text/pictures/contact information and call it a day.…

3 Ways Google Glass Will Change The Auto Industry

The buzz and controversy surrounding Google’s upcoming wearable computer Google Glass is tangible. Naysayers argue it will remove any trace of privacy left in modern day society, disbelievers shrug it off as a gimmick that will quickly fade, and everyone else recognizes the potential it has for changing the world in a similar fashion that smartphone technology…

3 Critical Ways You’re Losing Referrals

Customer loyalty isn’t dead. People are just changing the way they communicate and it’s affecting the premise of one of the automotive industry’s most crucial forms of business development: the referral. Transparency is at an all time high. We have access to more information at a given point in time than the kings of previous…

Are You A Dealer 2.0 Yet?

As we enter an age of being online all the time, the internet is no longer a separate faction of the human experience. It’s not just an occasional tool – it’s an extension of ourselves. With that being said, the way in which we do business is undergoing drastic changes. Whether the old-school salesperson likes…