Mobilize Or Die Trying

It’s no secret that when it comes to marketing, we have got to provide consumers with ways to spread our business using their preferred methods of communication. Circa 2009, the breakdown of preferred methods of communication discovered by a Success Magazine readership survey looked like this: Text Messaging 3% Social Media 5% Phone 13% Face-to-Face 39% Email 40% Remember, this…

Don’t Compete With Technology, Dominate It

  Your competition isn’t killing you. Neither is the economy. Your technology is.  Or should I say, your under-utilization or incorrect implementation of technology is destroying you and your business. Whether you’re sticking to antiquated protocols in the industrial sector while robotic developments replace you and the service you’re providing, or you’re pounding the pavement…