Mobilize Or Die Trying

It’s no secret that when it comes to marketing, we have got to provide consumers with ways to spread our business using their preferred methods of communication. Circa 2009, the breakdown of preferred methods of communication discovered by a Success Magazine readership survey looked like this: Text Messaging 3% Social Media 5% Phone 13% Face-to-Face 39% Email 40% Remember, this…

Don’t Compete With Technology, Dominate It

  Your competition isn’t killing you. Neither is the economy. Your technology is.  Or should I say, your under-utilization or incorrect implementation of technology is destroying you and your business. Whether you’re sticking to antiquated protocols in the industrial sector while robotic developments replace you and the service you’re providing, or you’re pounding the pavement…

3 Ways Google Glass Will Change The Auto Industry

The buzz and controversy surrounding Google’s upcoming wearable computer Google Glass is tangible. Naysayers argue it will remove any trace of privacy left in modern day society, disbelievers shrug it off as a gimmick that will quickly fade, and everyone else recognizes the potential it has for changing the world in a similar fashion that smartphone technology…

3 Critical Ways You’re Losing Referrals

Customer loyalty isn’t dead. People are just changing the way they communicate and it’s affecting the premise of one of the automotive industry’s most crucial forms of business development: the referral. Transparency is at an all time high. We have access to more information at a given point in time than the kings of previous…