Why is now is the best time
The windows of opportunity in life – whether in your business, technology or relationships – always exist in one time frame: now.
The windows of opportunity in life – whether in your business, technology or relationships – always exist in one time frame: now.
You’ve got a spectacular service or product. Something truly special that provides value to people in a big, unique way. It deserves the ranting and raving of a loyalist following: people who are drenched in the philosophy, who breathe in your product and exhale the message. You need to thoroughly immerse your customers in you. The big…
You’ve taken a customer from “Just looking” to “I can’t believe I bought a *insert product or service here*!” After a warm welcome, a thorough investigation of customer buying needs and motivations, a mind-numbing presentation and demonstration of the marvelous solution you have to offer, and working out the numbers to make it fit their…
Augmented reality = augmented advertising, augmented salespeople, augmented travel, augmented human experiences. Are you and your business prepared?
It’s no secret that when it comes to marketing, we have got to provide consumers with ways to spread our business using their preferred methods of communication. Circa 2009, the breakdown of preferred methods of communication discovered by a Success Magazine readership survey looked like this: Text Messaging 3% Social Media 5% Phone 13% Face-to-Face 39% Email 40% Remember, this…
Without creating a killer ethos through branding, your technology efforts will be lacking. Rick’s got fantastic insights into this very subject. Don’t miss out!
Today, the difference between a good salesman and an outstanding one isn’t just closing ability. It’s technological agility. It’s the difference between surviving in a world of hyper-competitiveness and thriving despite more saturation of information, products and services than ever before in the history of mankind. You need a car brand guide like this one…
Your competition isn’t killing you. Neither is the economy. Your technology is. Or should I say, your under-utilization or incorrect implementation of technology is destroying you and your business. Whether you’re sticking to antiquated protocols in the industrial sector while robotic developments replace you and the service you’re providing, or you’re pounding the pavement…
I’ll admit it: I’ve truly grown to hate desktop CRM software. Not for reasons of laziness or for lack of productivity but because I, like many Americans, have gotten accustomed to being able to access the Internet and transmit data wherever I’m at, at any point in time. I like being online all the time.…
At first glance, Craigslist is a fairly simple tool requiring basic protocols. It’s like the Dollar Stretcher for the entire country, where anyone can slap up an ad for just about any product or service. You create a single account, post an ad in your specific region with text/pictures/contact information and call it a day.…
Originally posted on Diary of a Data-Driven Product Marketing Manager:
If you follow me at Twitter(@marcosluis2186), you should read all my tweets focused on Mobile Advertising, which is becoming in a niche market today in every region of the world. EMEA, APAC, LATAM; every region of the world have seen how many new startups or…
The buzz and controversy surrounding Google’s upcoming wearable computer Google Glass is tangible. Naysayers argue it will remove any trace of privacy left in modern day society, disbelievers shrug it off as a gimmick that will quickly fade, and everyone else recognizes the potential it has for changing the world in a similar fashion that smartphone technology…
Don’t know the specific gear ratio of a pre-owned 3/4-ton truck a customer is inquiring about? No problem. Research Maniacs has got your back. The Monroney Window Sticker is one of the many facets of the new car buying experience, and now thanks to Research Maniac’s specific VIN number Lookup tool, it doesn’t have to…
Customer loyalty isn’t dead. People are just changing the way they communicate and it’s affecting the premise of one of the automotive industry’s most crucial forms of business development: the referral. Transparency is at an all time high. We have access to more information at a given point in time than the kings of previous…
As we enter an age of being online all the time, the internet is no longer a separate faction of the human experience. It’s not just an occasional tool – it’s an extension of ourselves. With that being said, the way in which we do business is undergoing drastic changes. Whether the old-school salesperson likes…